WARNING: This product contains nicotine. Nicotine is an addictive chemical.

As a leader in the category, we are committed to providing an effective nicotine alternative to help adult smokers transition away from cigarettes. We are also pioneering technology and programs to prevent underage usage of our products.  We are investing $30 million over the next three years dedicated to independent research, youth and parent education and community engagement. We will work closely with Tom Miller, the Iowa Attorney General, and a group of public officials and tobacco control individuals he will assemble on these efforts. In addition, our Youth Education team is leading  the following efforts: 

  1. Our ecommerce platform utilizes ID match and age verification technology to ensure minors under age 21 are not able to access and purchase our products online.    

  2. We market our products responsibly and follow strict guidelines, directing material only to adult smokers and not to youth audiences. (Please read our Marketing Code.)    

  3. We support effective legislation and regulation to prevent the purchase and use of our products by minors.    

  4. We demand reseller terms in all of our contracts that include monitoring and penalties for noncompliance with underage restrictions.    

  5. Our packaging has a nicotine warning label and includes the additional statement “The alternative for adult smokers.”   

  6. JUUL Labs has supported partnerships for educating parents and educators on the risks of our products, the challenges of nicotine use and ways we can make products less attractive to young people.  We currently respond to educators' requests for information about our product to ensure those working with youth are aware of its nicotine content.

  7. Because of the regulated nature of our product, we conduct random compliance checks of independent retail stores using our secret shopping program. We evaluate hundreds of locations every month, and are regularly increasing that number.    

  8. We actively monitor the internet and process thousands of enforcement actions every month to ensure only authorized retailers who are subject to our youth prevention controls are selling JUUL products.

We also recognize that others have expertise in this area. If you have ideas for youth prevention, contact us at youthprevention@juul.com.

To hear more on these topics from our CEO, please click here. 

To learn more about JUUL Labs and our mission to help the world’s one billion adult smokers, please click here.


JUUL products are for adult smokers, not for youth or non-smokers. Parents should have the facts they need to talk to their kids about these products.

JUUL Labs was founded by former smokers with the goal of improving the lives of the world’s one billion adult smokers by providing a vapor alternative to cigarettes.

We want smokers, parents and the general public to have the facts about our mission, our research and products that they need to have informed discussions about JUUL.


A JUULpod is the changeable cartridge that contains a salt-based nicotine e-liquid to help satisfy smokers when transitioning away from cigarettes.

JUUL is a closed system vapor product, protecting the contents from being changed or altered. A closed system means the cartridge is not designed to be opened or refilled (which would be an open system).  

Each JUULpod is roughly equivalent to 1 pack of cigarettes in nicotine content.

JUULpods come in different flavors.



JUUL is a closed system vapor product not designed to be refillable.

JUUL is rechargeable via a USB port.

JUUL uses JUULpod cartridges that contain a salt-based nicotine e-liquid to help satisfy smokers when transitioning away from cigarettes.   

JUUL uses an intelligent heating mechanism that creates an aerosol, and is engineered to minimize combustion. 

We will continue to file various applications and research with the FDA, and we invite you to check back in with us regularly to see our latest findings as they become available for release. 



Warning: This product contains nicotine. Nicotine is an addictive chemical.

California Proposition 65 Warning: This product contains chemicals known to the State of California to cause cancer and birth defects or other reproductive harm.

Protected by issued and/or pending US and international patents: www.juul.com/intellectual-property-list

© 2019 JUUL Labs, Inc. All Rights Reserved

JUUL, JUUL Labs, and JUULpods are all trademarks of JUUL Labs, Inc.

Terms & Conditions | Privacy Policy 

• Nicotine is a stimulant that comes from the tobacco plant.

• Nicotine is not the same thing as tobacco.

• Nicotine is an addictive chemical.

• Nicotine has not been shown to cause cancer.



 (varies by flavor 2-5%)

JUUL flavors consist of both naturally occurring and artificial flavor ingredients which provide the specific taste profile for each flavor.


 (up to 5%)

Nicotine is a stimulant that comes from the tobacco plant. We use highly purified/USP grade/pharmaceutical grade nicotine.

Benzoic acid

 (up to 4%)

Benzoic acid is a naturally occurring ingredient, found in tobacco and other substances. When combined with nicotine as part of our nicotine salts formulation, it helps provide cigarette-like satisfaction.

Propylene glycol and glycerine (30/60mix)

 (up to 90%)

Propylene glycol and glycerine are clear liquids that are used to create a visible vapor, and are commonly used by the medical, beauty and food industries. A majority, if not all e-liquids, contain propylene glycol (PG).

JUULpods contain the following: